Duration & Format
12 Hours
Mode
Hybrid
Location
Milan and On-Line
Start / End Dates
13 december 2024
14 december 2024
Teacher
Giovanni Pupo
Price
625 € one course
500 € from three courses
The “Customer Journey & Digital Funnel Design” module explores the complexities of customer journey mapping and digital funnel design. Students will learn how to translate business goals into actionable media plans, understand the differences between media planning and buying, and master essential metrics and KPIs to evaluate performance.
The course will delve into the specifics of media planning, audience targeting and the use of various digital advertising channels, including Google Ads, Meta Ads and YouTube Ads.
The course is administered through a combination of face-to-face lectures, hands-on exercises, business games and interactive sessions. OnDemand lectures provide background content and reference materials, while in-person and live streaming sessions focus on hands-on activities, case study discussions and thematic insights. Teaching methodologies include interactive lectures, group work, hands-on exercises, and Q&A sessions to ensure a comprehensive and applied understanding of the concepts covered
This module is ideal for managers who wish to improve their skills in digital marketing, especially those working in the areas of advertising, digital strategy, or campaign management.
At the end of the module, students will be able to:
At the end of the module, students will be able to:
Specific skills that will be acquired are listed below:
THEME 1: Introduction to the Customer Journey and Digital Funnel.
THEME 2: Media Planning and Buying.
THEME 3: Metrics and KPIs
THEME 4: Translating Business Objectives into Media Strategies
THEME 5: Audience Targeting and Buyer Personas
THEME 6: Channel-Specific Strategies.
ON DEMAND – 2h
THEME 1: Introduction to the Customer Journey and Digital Funnel
THEME 2: Media Planning and Buying
IN PRESENCE – 7h (9.30 – 12.45 + 14.00 – 18.15)
THEME 3: Metrics and KPIs
THEME 4: Translating Business Objectives into Media Strategies.
THEME 5: Audience Targeting and Buyer Personas
IN LIVE STREAMING – 3h (9.30 – 12.45)
THEME 6: Channel-Specific Strategies
To ensure effective learning and maximize the benefits of the course, it is recommended that participants possess a good knowledge of English and Excel.
For any information, requests for assistance and master’s customization, please contact us!
To submit your application, analyze the best content for your needs, and customize your course send us an email with your request, along with a contact information.
For info and enrollment: info@dibs-school.com
If to imagine a new destination is enough to dream,
charting the right path requires new skills and a new perspective.
Contact us for direct support in finding the right content for you
and begin your journey!