Duration and Format
12 Ore
Mode
Ibrida
Location
Milano e On-Line
Start / End Dates
14 february 2025
15 february 2025
Teacher
Andrea Ficchì
Price
625 € a course
500 € from three courses
This module provides a detailed understanding of the essential techniques and tools for effectively analyzing digital marketing activities and measuring their performance using Key Performance Indicators (KPIs).
The course on Digital Analytics and KPIs is designed specifically for managers who want to develop advanced skills in data analysis and performance evaluation of digital marketing strategies.
The learning objectives of a training module on Digital Analytics and KPIs can be described in terms of the knowledge, skills, and abilities that students should master at the end of the course.
Specific skills that will be acquired are listed below:
THEME 1 : Definition of Digital Analytics and its role in the context of marketing and digital strategies
THEME 2 : Overview of the main Digital Analytics tools
THEME 3 : Definition and classification of KPIs in the digital context.
THEME 4 : Methods and techniques of digital data analysis.
THEME 5 : Conversion funnel analysis and user journey optimization.
ON DEMAND – 2h:
PART 1 : Introduction to Digital Analytics
PART 2 : Digital Analytics Tools
PART 3 : KPIs (Key Performance Indicators)
PART 4 : Data Analysis and Reporting
PART 5 : Practical Exercises and Case Studies
IN PRESENCE – 7h (9:30 am – 12:45 pm + 2 pm – 6:15 pm) :
PART 1 : Introduction to Digital Analytics
PART 2 : Overview of the main Digital Analytics tools.
PART 3 : Definition and classification of KPIs in the digital context.
PART 4 : Methods and techniques of digital data analysis.
PART 5 : Exercise.
IN LIVE STREAMING – 3h (9:30 a.m. – 12:45 p.m.) :
PART 1 : Conversion funnel analysis and user journey optimization.
PART 2 : Collaboration with marketing team to improve digital campaigns.
PART 3 : Standards and Best Practices.
PART 4 : Exercise.
To ensure effective learning and maximize the benefits of the course “Digital Analytics and KPIs, it is recommended that participants possess the following prerequisites:
For any information, requests for assistance and master’s customization, please contact us!
To submit your application, analyze the best content for your needs, and customize your course send us an email with your request , along with a contact information.
For info and enrollment: info@dibs-school.com
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