Alexi Fernandez

Leadership development, Executive and Team coaching

Executive and Team coaching
Trainer of the VUCA’s Surf Bootcamp


  • Leadership development
  • Team Development and Executive Coaching
  • Startup Management and Leadership
  • Sales and Sales team development


  • VUCA Leader online
  • VUCA Leader face to face
  • VUCA Leader experiential surfing experience


As a Life Surfer with 4 careers who has lived in more than 10 countries, Alexi partners with people, leaders, teams, and businesses to create success through an elevated awareness of the waves of possibility in their ecosystem.

Throughout the last 20 years, Alexi had fulfilling and successful careers, embracing opportunities and change. He started as a corporate lawyer and then shifted to a passion for marketing emerging economies, changing the perception global leaders had of them. During these years he interacted with the most prominent Heads of State and CEOs in these economies.

As an entrepreneur, he co-founded two startups and led a spinoff, assuming the roles of CEO, Managing Partner, and Executive Director. He has also been an advisor in transformation and innovation to various CEOs and businesses owners serving them on their path to creating success through digitalisation and business model transformation.

Faced with recurrent challenges throughout his careers, Alexi has captured his experience with leaders and co-created Shift2We. This firm focuses on joining leaders on their path to awareness, teams on their evolution to interdependence, and organisations on their transformation to regenerative practices.

As a result, our clients experience an evolution from reactivity to creativity, connecting to their vision, understanding, courage, and adaptability. They surf the waves of possibility instead of resisting the waves of transformation.

Alexi combines his role as a Managing Partner of this firm with several entrepreneurial projects around the concepts of regenerative living and youth empowerment.

Alexi’s services include sustainable transformation, leadership development, team development, and executive coaching.


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